In the New Zealand market, there are not only nationwide mainstream supermarket chains, but also a group of stores commonly referred to as Asian supermarkets. While many Asian supermarkets are operated by independent owners, some are managed by groups that operate multiple stores.For companies looking to expand sales in New Zealand, Asian supermarkets represent one…
1. Market Structure: A Highly Concentrated Industry New Zealand’s grocery retail market is highly concentrated and effectively operates as a duopoly.The market is dominated by two major groups: Foodstuffs and Woolworths New Zealand. In recent years, Costco entered the market with its first store in Auckland in 2022. However, its presence remains limited and does…
A Category Review & NPD–Driven Strategy To create maximum sales with the shortest time, minimal effort, and the least wasted cost, suppliers must design their entire approach around Category Reviews and NPD (New Product Development) cycles at Foodstuffs and Woolworths. Everything should be built by working backwards from these key milestones. This is not a…